What It Powers
Unified Profiles
First-party data from the website, Omeda, Ad Orbit, and events is stitched into one persistent profile per person — no third-party cookies required.
Segments
Marketers build and update audience segments in real time from live behavior, then reuse them anywhere without waiting on a data request.
Activation
Segments drive on-site personalization, dynamic calls to action, and synchronized audiences pushed back out to email and advertising.
How FMA uses BlueConic
BlueConic is the connective layer of our data stack. It collects first-party signals as visitors browse, resolves them against known profiles, and makes that intelligence available to every other system.
The result is a privacy-first foundation: relevant content for readers, smarter targeting for advertisers, and a unified view of the FMA community that grows more useful with every interaction.