What It Powers
Sales CRM
A single view of every advertiser and agency — contacts, history, proposals, and pipeline — so account managers can move opportunities forward without leaving the platform.
Orders & Production
Insertion orders, creative trafficking, and production deadlines flow straight from a signed proposal into the publishing calendar, keeping print and digital in sync.
Billing & Invoicing
Automated invoicing, payment tracking, and revenue recognition close the loop between a booked campaign and the finance team's ledger.
Reports & Tools
How FMA uses Ad Orbit
Our advertising team runs the full sell-side lifecycle here — prospecting, rate cards, proposals, and renewals across The Fabricator, newsletters, webinars, and event sponsorships.
Because order and billing data lives in one place, finance and editorial planning draw from the same source of truth, and campaign performance rolls up into the reporting leadership reviews each quarter.